Taco Bell InternationalAt Taco Bell, I help bring the brand to life across international markets through art direction and design.
From launching Baja Blast in the UK and directing the Quesarito commercial for Spain to developing campaigns for new menu innovations, I bring ideas from concept through execution across photoshoots, video production, social content, digital experiences, and integrated campaigns.
Every market has its own audience, culture, and story to tell, which challenges me to think beyond design and find ways to keep Taco Bell unmistakably Taco Bell while making the work feel relevant locally.
Whether I’m developing a campaign, directing a shoot, or creating social content, the goal is always the same: make something people connect with, remember, and ultimately crave.
Photography Hannah Gweun & Patrick Yandoc
Product builds, trending moments, and plenty of crave. I’m always keeping an eye on what’s happening across social and finding ways to put a Taco Bell spin on it—creating content that feels timely, relevant, and true to the brand across markets.
