BAJA BLAST
GOES GLOBALA cult favorite finally crossed the pond.
After years of anticipation from UK fans, our team helped introduce Baja Blast through a bold, integrated campaign that extended from photoshoots and video to social, the Taco Bell UK app, digital menu boards, and in-store experiences.
For the launch, I helped shape the creative vision across photo and video, directing both the campaign photoshoot and commercial production from concept through execution. Working closely with our internal team and production partners, I focused on creating a visual world that captured the energy of Baja Blast while giving the campaign a distinct point of view for its UK debut.
Photography Patrick Yandoc
Videography Mitch Lemos
