SAVAGE BEAUTY
Isabella Blow, the woman who discovered McQueen, once said that he was "like a bird. He makes clothes fly". When a viewer stands in front of the piece, images and videos of his inspiration are shown, and their silhouette reveals the runway show inspired from it.
In partnership with the Getty Center rebrand, "Savage Beauty by Alexander McQueen" is an exhibit specifically designed to be shown at the museum. The interactive experience and promotional poster series celebrate Alexander McQueen's legacy in fashion and his obsession with death and nature.